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#TFWGucci
Sebastian Tribbie Matheson @Youvegotnomale is a ruthless meme maker. The snark starts with his account’s name. In between taking selfies and posting them to his 40,000 followers on Instagram, he creates images that take aim at popular fashion and social culture. No target is safe, from ordering on Seamless to cliché emoji usage. Here, Sebastian uses the starter pack meme, in which a group of images and objects are clustered together to represent the stereotype of a particular style or personality. For #TFWGucci he takes on Gucci, adopting the brand’s recent hallmarks, like embroidery, patches, and 70s glasses. @harinef and @petrafcollins make appearances, as does the #LeMarchédesMerveilles timepiece. Gucci = owned. — Text by @kchayka. Read more through link in bio.

#TFWGucci
John Trulli, AKA @cabbagecatmemes, takes on the well known-structure of the “guy she says I shouldn’t worry about” meme with the addition of a #Gucci #LeMarchédesMerveilles timepiece. It’s a classic two-panel joke, with a mundane watch set against Gucci’s version. Trulli’s meme style is quirky and irreverent, tackling pop culture and everyday experiences in equal measure. All he has to do is add a line of text to the image and it becomes a viral vehicle. — @kchayka. Discover more through link in bio.

#TFWGucci
Limbs merge, torsos twist, flesh morphs and transforms – the work of Danish-born, New York-based artist @asgercarlsen reminds us that the human body is a strange place. His signature black-and-white photographs portray a mundane scene interrupted by a bizarrely-distorted figure, with an underlying sense of comic absurdity. This is highlighted for #TFWGucci by the mischievous @cabbagecatmemes, who brings a wry wit to Asger’s work to satirize the funhouse mirror of modern beauty standards. – Text by @newterritories. Discover more through link in bio.

#TFWGucci
Young American painter @austinleee is a double-citizen of both the digital and analogue worlds. His squishy, day-glo designs start their lives as iPad sketches, which then travel through Photoshop, printers, and acrylic to eventually exit as tangible canvases. Reality is re-imported back into bytes for him to further tweak his uncanny neon figures and sly sense of humor, as in his latest works with augmented-reality and 3D printed sculpture. For #TFWGucci, Lee’s candy-colored yuppie character gets a side-eye from queen of deadpan-glam @GothShakira. – Text by @newterritories. Discover more through link in bio.

#TFWGucci
Derek Lucas, AKA @champagneemojis was inspired by the super-recent Arthur meme — the cartoon aardvark represents utter frustration with a clenched fist. New York-based photographer Benjamin Langford (@blangblang92) reinterpreted the meme through his own lens. Langford shoots flowers with a languorous, detached gaze, printing them larger-than-life. They represent the elusive illusion of authentic experience, a tantalizing beauty never quite reachable. For #TFWGucci, a #LeMarchédesMerveilles watch on his wrist and a bunch of flowers in his fist, Arthur is still frustrated. - Text by @kchayka. Discover more through link in bio.

#TFWGucci
Multidisciplinary artist November Wong’s (@november.wong) work is defined by her fascination with architecture and international background of seven countries including Vancouver, Rome and Beijing. Whatever her medium, from graphic design to demanding performance, Wong’s designs always revolve  around issues of body image — the representation of the female form, sometimes against the male. Playing on the relentless pace of fashion for #TFWGucci, Wong gets us excited for the Chinese New Year of 2022, the Year of the Tiger, synchronizing with the tiger of the Gucci #LeMarchédesMerveilles watch. - Text by @tatianaberg. Discover more through link in bio.

#TFWGucci
Pareidolia is the human tendency to see faces in inanimate objects or random patterns – very understandable, considering how our brains evolved to prioritize facial recognition. It’s also an obsession of New York-based artist and provocateur @olafbreuning, whose Instagram feed has become a pareidolia deep-dive. Biscuits, toilets, kitchen utensils and soccer balls all become faces peering out of the screen, with captions that carry Breuning’s trademark dark humor. For #TFWGucci the #LeMarchédesMerveilles watch animates an utterly shocked sweater, and an everyday grocery cart. – Text by @newterritories
Discover more through link in bio.

#TFWGucci
Bulgarian illustrator Rozalina Burkova’s (@thedrawingdoor) boldly graphic works are fresh, ambitious, and urgently contemporary. This London-based artist has her finger firmly on the pulse of every possible “that feeling when” meme moment you might encounter. The excitement—and romance-level devotion—that a new #Gucci watch inspires is no exception. Her sardonic drawings for #TFWGucci are the perfect compliment to the one-liners @gothshakira and @mytherapistsays are known for, which accompany her illustration here. - Text by @tatianaberg. Read more through link in bio.

#TFWGucci
The new generation of future-forward Gulf creativity, @christto_andrew is a dynamic duo making eye-popping images from their studio in Doha, Qatar. Christto Sanz and Andrew Weir hail from Puerto Rico and South Africa, respectively, and came together in 2012 to collaborate on bold photography and moving images that challenge perceptions about the Middle East, blending traditional symbols with jewel-toned surrealism. For #TFWGucci, they introduce us to a mysterious fashionista who holds a flaming rose while she casually checks her #LeMarchédesMerveilles watch. In the words of the viral but never basic @beigecardigan, she’s just too fire to waste time. – Text by @newterritories Read more through link in bio.

#TFWGucci
Archaeologists estimate humans have tattooed themselves and each other for about 12,000 years. @johnyuyi has updated this ritual for the social media age. The Taipei-born, New York-based artist became an Instagram sensation for applying her Facebook profile as a temporary tattoo on her face, reflecting our complex relationship to online expression, identity, and desire for approval. This series expanded to include likes, messages, avatars and logos, inking flesh, even temporarily, with the digital structures we inhabit and are now a part of us. John Yuyi shows how aesthetic taste and desire (here for #Gucci’s #LeMarchédesMerveilles watch) is more than skin deep. – Text by @newterritories Read more through link in bio.

#TFWGucci
Goth Shakira @gothshakira is a Montreal-based artist whose Instagram meme account is inspired by Latin American style and queer culture. Mingling Spanish and English, Goth Shakira’s memes are collages with a message about feminism, freedom, and creativity. She consciously pushes the boundaries of memes into visual art, participating in panels and exhibitions that frame digital artifacts as just another, equally important part of physical culture. — @kchayka Discover more though link in bio.

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