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For #TourbillonDay, @iwmagazine published an article commemorating the invention. Link in our bio. 
Shown here is the new #BreguetClassique #GrandeComplication #DoubleTourbillon #ref5347 with twin rotating tourbillons, launched at #Baselworld2016. Two independent #tourbillons affixed by a bridge to a centre plate completing a rotation in 12 hours. The #guilloche pattern featured on the dial is called

Today is #TourbillonDay! On June 26, 1801 #AbrahamLouisBreguet patented the #Tourbillon and changed mechanical watches forever.
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Taking its name from the French word for “whirlwind”, the Breguet Tourbillon neutralized the negative effects of gravity on pocket watches and significantly enhanced precision in timekeeping. Over two centuries later, this mechanism still represents the pinnacle of watchmaking and Breguet continues to lead the way, producing more Tourbillon models than any other brand.

Breguet celebrates the Tourbillon! The progress of watchmaking has made it possible to considerably improve regularity by more classic means, however the Tourbillon, patented on this date in 1801, remains a pivotal invention and a legendary milestone in Abraham-Louis Breguet’s career. 
Moreover, through its discreet ties with astronomy and social sciences, it also emerged at a pivotal moment of European thought. Since then, the House of Breguet has made it a point of honour to pay tribute to this invention with timepieces each more elegant than the next, like the #BreguetClassique Tourbillon extra-plat Automatique #ref5377 for instance.

Fun Fact: A.-L. Breguet, genius watchmaker, also was a peerless entrepreneur. Early in his career, he built an international commercial network.
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Even if fragmented and politically unstable, Italy was beginning to know and appreciate the House of Breguet in 1798, both in the north and in the kingdom of Naples. Several notables became clients, but it is in the Queen of Naples that Abraham-Louis Breguet will find the best client he will ever have. Their relationship will even give rise to the first watch specially designed to be worn on the wrist, or in other words, the very first wristwatch in history. Being exceptionally loyal to him, she even ordered no less than 12 pieces from the watchmaker while he went through a defining crisis. Another client is Pope Pius VII who chooses Breguet to supply him with an astronomical clock, thus adding to the watchmaker’s laurels. Although widely scattered, difficult to administer and smaller in volume than the English, Spanish or Russian markets, the Italian market gained considerable importance and prestige to House of Breguet.

The new #Breguet #ReineDeNaples #ref8928 from #Baselworld2017 is now available in the following Breguet Boutiques: NYC, Geneva, Zurich, Paris, Cannes, Singapore, Dubai Mall, Vienna, Milano, London, Moscow, Seoul, Hong Kong, Macao, Taipei, Shanghai, Beijing, Chengdu, Ningbo, Tokyo. 
The year 2017 also sees the arrival of a new addition to the Reine de Naples Mini line, now available in six additional variations. The famous mother-of-pearl dial and its off-centred 6 o’clock chapter ring remain the principal characteristics of this model, alongside its dainty 33 x 24.95mm size. The chapter ring is now graced with generously-sized graphic Arabic numerals designed to match the unique case shape.
Continuing the tradition of equipping Breguet ladies’ watches with exclusively mechanical self-winding movements, the new Reine de Naples Mini houses Calibre 586/1 with a silicon balance spring.

Fun Fact: A.-L. Breguet, genius watchmaker, also was a peerless entrepreneur. Early in his career, he built an international commercial network.
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The various states and numerous principalities which were later to form the state of Germany were so fragmented and disparate at this time that it was not possible to speak of one cohesive German market. Nevertheless, a number of them were ruled by families willing to be won over by the talents of an inspirational watchmaker, as Abraham-Louis Breguet was well aware. His clients were Prussian king Friedrich-Wilhelm II and his son Friedrich-Wilhelm III, the Prince of Reuss, the King of Bavaria, as well as king of Westphalia, Jerôme Bonaparte, a better client than his brother Napoléon. For his German sales, Breguet relied chiefly on dealers in docks and watch stores which he used as retailers. This strategy was mostly implemented in the cities of Hamburg, Lübeck and Leipzig.

Throwback Thursday to 1786 when Abraham-Louis Breguet was the first to bring guilloché to the face of a timepiece.

As he described it in his catalog, there was “delicacy” in the way guilloché was applied and he used it both on silver and gold dials. There were two practical sides to his adoption of guilloché decoration: first, enhanced legibility and second, with variation in the patterns, definition of different zones or sectors on the dials delineating the indications offered by the timepiece. As well, the delicacy of the guilloché patterns enabled his use of the thin, understated Breguet hands as there was no need for bolder contrast between dial and hands.

Featured here is the Breguet No 3322.
In 2016, Breguet introduced the new Classique 7147 that perfectly embodies the brand’s heritage and distinctive features. This timepiece showcases an entirely engine-turned silvered gold dial, a decorative technique for which the Manufacture enjoys considerable historical legitimacy. While the main dial motif is “clou de Paris” hobnailing, the offset small seconds subdial at 5 o’clock is enhanced by a cross weave pattern. The watch’s timeless aesthetic is further accentuated by the famous blued steel Breguet open-tipped hands and a finely fluted caseband.

Repost from @watchjournal and their article on the new #ReineDeNaples #Princesse #ref8965, unveiled at #Baselworld2017.
Link in their bio :
“The @montresbreguet Princesse 8965 is one of many ladies' models the brand released this year. Discover what makes it tick at Watch Journal. Link in bio.
watchjournal.” Inspired – like the rest of the collection – by the first wristwatch created by A.-L. Breguet for Caroline Murat in 1810, the new Reine de Naples Princesse 8965 is the epitome of femininity and boldness. The gentle, subtly cambered design of its rose gold oval case makes a pleasing contrast with the clean-cut, resolutely graphic lines of its engine-turned dial. Breguet aimed to play with shapes and materials in order to attract the eye and draw it into the fascinating dimensions of time. The extremely pure white mother-of-pearl dial follows the curve of the case. This novelty features a self-winding movement visible through a sapphire caseback.

The thinnest #SelfWinding #Tourbillon ever invented (3mm), the #BreguetClassique Tourbillon Extra-Plat Automatique #ref5377

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